how to make viral reels on Instagram.
by murraad . may 03, 2021 . 08 mins
Are we utilising social media properly?
Effective branding requires more than just posting content with popular keywords. Specific strategies are essential for success. This blog will guide you through these steps.
First, let us understand what is social media strategy.
A social media plan boosts engagement and grows your brand. Clear goals shape your brand’s image and success. Strong social media presence attracts customers and builds credibility. Strategy is essential for brand growth.
Why does every brand need a social media strategy?
A strong social media presence boosts brand reach and value. With the right strategy, you connect with more customers. As more people go digital, your audience grows. Consistency and strategy are crucial for success.
Your next question will be how do I create a strategy?
1.Your goals should be S.M.A.R.T.
Example
Broad goal: I want to start a business
Specific: I will sell my handmade bags through xyz.com.
Measurable: I will take my first order within 2 weeks and aim to sell at least 3 of them per week.
Achievable: I will establish myself on xyz.com and make sure to have 30 bags ready to sell.
Relevant: Selling these will benefit me financially and also pursue my hobby.
Time-based: My store will be set up within 2 weeks. And I will have an inventory of 30 bags to sell within 5 weeks.
2. Learn everything possible about your audience:
This is a piece of critical information that you want, to know what kind of content to post.
This information includes:
- Age
- Location
- Job Type
- Interest
- Average Income
Jugnoo, an Uber-like service, used Facebook Analytics to target their main demographic, 18-34-year-olds. Their Mobile Apps Ads campaign gained them 28% more new customers.
3. Follow popular search trends:
Stay current with trending topics using tools like Google Trends. Be creative on social media, but avoid blindly following trends. Add engaging CTAs and create unique content to stand out from competitors.
4. Use inclusive content to get a wider set audience:
Being inclusive attracts people to your brand. Use diverse language and avoid offensive terms. Being neutral in your content helps you reach a wider audience and avoid alienating anyone.
5. Organize your content
Plan your content calendar with key dates and events. Use free social media tools like Buffer. Post content tailored to your audience and analyze performance for improvements.
6. Maximise your reach
Partner with influencers and invest in paid marketing for audience growth. Retarget existing followers for increased credibility. Simplify your social media plan and use reliable management tools.